In today’s banner-blind world, it takes a lot of strategy to win at display advertising. You have to know when, where and how to use it.
Display advertising is best for building awareness and keeping your business top of mind. For example, if you’re launching a new product or trying to establish your brand, display advertising can be a great way to get on (and stay on) your audience’s radar.
Overall, while display advertising can be challenging, when done right it can drive great results.